Course Outline

Course Outline for Marketing + Design

Semester 1: The Design Semester

1st Quarter

• Design Thinking Process
• Adobe Illustrator
• Adobe Photoshop

2nd Quarter

• Adobe InDesign
• Typography
• Design Fundamentals

Semester 2: The Marketing Semester

3rd Quarter 

• Specialty Shop Creation
• Specialty Shop Marketing

Group Project Part #1 - Groups of four will divide into two teams. Each team will draw a type of product from a hat and then will produce the following for a drawn product:

• Develop product line
• Typography
• Create logo

Group Project Part #2 - Teams will use the opposite team of their grown as a "Design/Marketing Firm". The opposite team will develop the following from the items of Part #1:

• Signage, including outdoors
• Packaging
• A new product proposal to add to the line
• Advertising for social, print, and post cards
• Promotional products like stickers and swag
• Communications Plan

4th Quarter 

• Printing Exploration
• Personal Branding and Self-Promotion